September 13, 2012
2:00 pm to 5:00 pm
If pictures are worth a thousand words, imagine the value of a video. Moving images with accompanying sounds designed to sway emotions and convey messages.
Videos can increase the effectively of your organization’s internal and public communications. It can document events, show actual systems and processes, induce sales, detail instructions and highlight important statements. Videos are more than a marketing tool. Take advantage of the accessibility the internet offers, the increasing distribution avenues available, the advancement of technology and lowering cost. The potential impact a video can have in relaying your institution’s messages are only limited by your application.
Who should attend
Corporations, NGOs and Government Agencies
• Marketing Department Heads and Personnel,
• Employees involved in the Service Procurement, Accreditations and Approval Process
What to cover
Video Production – Overview
Uses of Video in Organizations
Setting In-House Video Group
Key People & Responsibilities
Skills and knowledge
Hiring Outside Services
Full Production Service (Agency, Production Houses)
Independent Service Suppliers
Guides for a Successful Video
Bid Specifications and Evaluating Proposals
Czarina Sheela Alcasid completed the Master of Entrepreneurship program from the Asian Institute of Management. She has her own business but her fascination and passion for production keeps pulling her to work in the industry. She started in 2007 as the program host for NBN 4’s “Kapihan ng Bayan” and occasionally, as on-cam commercial talent after. She had performed various capacities such as production manager, assistant director and line producer for music videos, AVPs, video viral and commercial.
To register, email the following to <firstname.lastname@example.org>
Company (if any):
Or phone us at (2) 759-3087 / 892-5281
Seminar Venue: Philippine Center for Creative Imaging (PCCI)
2247 Don Chino Roces Avenue,
Makati City, Philippines
Register early, limited seats available!